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MSc Digital Marketing & Advertising

Program

Digital marketing and advertising, webmarketing, data analysis and mastery of tools are the pillars of this specialization. Our teaching methods, based on numerous case studies and applications used in marketing functions, develop the technical and managerial skills required in the digital job market.

Learning objectives

  • Design the marketing strategy of the company
  • Carry out a marketing plan
  • Optimize the targeting of an advertising campaign
  • Implement a promotional campaign
  • Carry out an assessment of marketing actions
  • Propose areas for development
  • Follow a budget

Methodology

Blended learning: Online sessions, presentations, discussions, case studies, online articles and more.

Targeted group

The course is intended for people with at least 5 years of professional experience in the function or a diploma allowing access to this Master’s degree.

BLOCK 1 – FUNDAMENTALS

  • International business & consumer law
  • Business development
  • Distribution
  • Customer Relationship Management
  • Digital Business Models
  • Strategic Management

BLOCK 2 – MARKETING

  • Strategic Planning
  • International Marketing
  • Marketing and digital Laws
  • Media Strategy
  • Project Management

BLOCK 3 – DIGITAL

  • Social Media Marketing
    e-commerce
  • Tools of e-CRM
  • Online reputation & crisis management
  • Digital advertising
  • Social gaming & gamification
  • Web project management
  • SEO/SEA
  • UX Design
  • Data Management & Data analytics
  • Marketing 360 & omni-channel strategies
  • E-mailing campaign
  • Growth hacking
  • IT Security & Ethics
  • Mobile marketing

This Master is available for Executive Education and Life Experience Validation.

ECTS Credit: 120
EQF Level: 7
Fees: 5 900 EUR

Contact: msc-marketing@neofaculty.org